Robinson Souza is a passionate and driven professional with a story rooted in resilience and ambition. Born and raised in humble beginnings, Robinson's journey has always been fueled by a dream to create a more inclusive and egalitarian world. Guided by the wisdom of his mother, who instilled the belief that "knowledge is something no one can take away," Robinson pursued education as his pathway to change. After completing his high school education, he relocated to São Paulo, where he earned a Bachelor’s degree in Nutrition from the prestigious University of São Paulo.

Robinson’s life philosophy is centered on the idea of giving back to society by creating opportunities for others, driven by his personal experience of overcoming challenges. His focus is on using his expertise in marketing and nutrition to empower people to not just survive but thrive in their environments.

With over 20 years of experience in marketing, advertising, and hospitality, Robinson Souza has worked with some of the most prominent names in the retail and hospitality industries. His career highlights include serving retail giants like Extra Hipermercados and GPA, where he led large-scale projects across multiple sectors. Robinson’s expertise extends beyond just marketing strategy—he excels in creating content that connects with consumers on a personal level, translating their needs into engaging and effective marketing campaigns.

During his time at Sodimac Brasil SA, Robinson successfully launched and managed the content marketing department, significantly increasing digital sales by more than 21.8% in 2019. His strategic planning and team leadership led to an overall marketing performance increase of 30%, as well as a boost in employee satisfaction.

Robinson’s deep commitment to diversity and inclusivity is also reflected in his work. As a passionate advocate for LGBTQ+ rights, he founded a support group to foster a culture of belonging and critical thought. His work in this space demonstrates his belief in the power of marketing to not only drive business outcomes but also to promote social good.

In addition to his extensive marketing background, Robinson has made significant strides in the hospitality industry. He has held managerial roles, where he led a team of over 70 employees. Robinson’s natural ability to manage complex operations and his focus on customer satisfaction make him a standout leader in this fast-paced industry.

Robinson is committed to using his vast experience in both marketing and hospitality to make a meaningful impact on the American content marketing landscape. His fluency in English, Portuguese, and basic Spanish, along with his robust leadership skills, make him uniquely equipped to take on challenges that require cultural sensitivity, strategic thinking, and innovative approaches to content creation.

Robinson's ultimate goal is to lead with purpose—creating content and experiences that not only serve business objectives but also build a better, more inclusive world for future generations.